Wednesday, December 18, 2013

Car Buying for Women




Even today, the first thing that goes through some women's minds when heading out to shop for a new vehicle is, "What man can I bring with me so I can get the best deal?" The good news is, you don't have to feel this way!

Are you intimidated by the automobile industry? Would you perfer to do business online? Do you feel like you are treated differently when you go into a dealership because you are a woman?  You're not alone. Automobiles have largely been sold the same way for many years, despite many cultural changes and new trends. However, the automobile arena is no longer a male dominated industry, and everyone now has access to information that can empower you in your buying experience. Research shows that women, now more than ever, are influencing car buying decisions, and over 85% of all consumer decisions are now made by women. There are two important things that you'll need to feel confident and comfortable when purchasing a car. The first is information. Being informed will help you decide which vehicle is right for you, and the type of deal you can expect to get on that vehicle. The second thing is a dealership that you can trust--and our mission at Larry H. Miller Toyota Spokane is to deliver an honest and fair experience to anyone that walks in our doors.

Being a woman in the industry, I have learned that buying a car as a woman isn't just about finding a vehicle; it's a theater for your children when traveling, a place to share stories with your friends on a road trip, or an economical commuter vehicle. Most women target safety, ride comfort, quality, dependability, and handling as the main qualities they look for in a vehicle. Fortunately, Toyota has something to meet all of those needs. 

At Larry H. Miller Toyota Spokane, I work to gather as much information about each individual's needs as possible, and point them in the right direction. Pressure selling is now a way of the past. My purpose is to make your car buying experience as easy and comfortable as possible--during and after your purchase. If you are a woman looking for an enjoyable, no pressure car buying experience, I look forward to meeting with you and listening to your needs and desires.  I am confident that at Larry H. Miller Toyota, we can help you get into the vehicle that meets and exceeds all your expectations!
        
Happy Holidays,
Amy Haley
Sales Consultant - Larry H. Miller Downtown Toyota Spokane